This campaign was created to generate clothing donations from the public to sell in Red Cross Shops. It was seen in shop windows, postcards, street posters and in media across the country including TV and ran successfully for three post-Christmas seasons.
I wrote the "Don't ditch it, regift it" headline, led the design process and prepared the design brief, provided art direction and styling at the photo shoot, recruited the models, wrote campaign messaging and copy and arranged print and distribution around the country. I also managed the national media campaign.
I wrote the "Don't ditch it, regift it" headline, led the design process and prepared the design brief, provided art direction and styling at the photo shoot, recruited the models, wrote campaign messaging and copy and arranged print and distribution around the country. I also managed the national media campaign.
This was designed by Josh Mann.
