Latinotype commissioned us to design the motion graphics for the presentation video of Happy Display, a contemporary typography they created for Zoom. This creative challenge allowed us to demonstrate our skills in uniquely merging typography with visual narrative. Focusing on the joy and communicative effectiveness of the Happy Display typography, we created animations that reflected the organic and fresh essence of the font, highlighting its distinctive characteristics and the cheerful personality it represents. This project was not only an effective promotional tool for Zoom and Latinotype but also an artistic expression, showcasing the importance of typography in the era of digital communication.
Client Latinotype / Zoom
Creative direction by Daniel Hernandez & Luciano Vergara (Latinotype)
Creative direction by Daniel Hernandez & Luciano Vergara (Latinotype)
Type design by Alfonso García & Cesar Araya
Art direction & graphic design by Nicolás Tobar (Latinotype)
Motion graphics by Jonathan Bravo T.
Music by Pedro Santa Cruz
Thanks!
