Bang Energy's Juice-Infused High-Protein Line
Brand Overview: Bang Energy is renowned for its dynamic, high-energy image, vibrant colors, and bold design elements. The brand targets active, health-conscious individuals seeking an energetic boost without compromising on taste or nutritional value.
Introduction: Bang Energy seeks to introduce a dynamic line of juice-infused energy drinks that combine the beloved high-protein content of their classic line with refreshing juice blends. This creative design concept aims to elevate the brand's existing can designs while establishing a distinct identity for the new juice-infused range. The project focuses on three pilot flavors: Coconut Lime Zinger, Blackberry Cotton Candy, and Pineapple Mango Blast.
Objective: To create innovative packaging designs for Bang Energy's new line of juice-infused high-protein energy drinks, incorporating the brand's existing can design while introducing elements that distinctly differentiate this line from their original offerings. The designs should align with the brand's identity while capturing the essence of the three pilot flavors: Coconut Lime Zinger, Blackberry Cotton Candy, and Pineapple Mango Blast.
Brand Overview: Bang Energy is renowned for its dynamic, high-energy image, vibrant colors, and bold design elements. The brand targets active, health-conscious individuals seeking an energetic boost without compromising on taste or nutritional value.
Brand Overview: Bang Energy is renowned for its dynamic, high-energy image, vibrant colors, and bold design elements. The brand targets active, health-conscious individuals seeking an energetic boost without compromising on taste or nutritional value.
Target Audience:
1-Fitness enthusiasts and athletes
2-Health-conscious consumers seeking flavorful energy drink alternatives
3-Individuals looking for a fusion of high-protein content and natural juice blends
Key Messages to Convey:
1-Fusion of high-protein energy with natural juice flavors
2-Vibrant, invigorating, and refreshing taste experience
3-Continuation of Bang Energy's high-quality, cutting-edge image
Design Concepts:
1-Coconut Lime Zinger
Color Palette: Incorporate a refreshing blend of tropical greens and vibrant yellows to symbolize the zesty lime and creamy coconut fusion.
Visual Elements: Illustrate fresh coconut and lime slices intertwined with energetic, swirling patterns evoking movement and vitality.
Typography: Utilize simple yet modern fonts to convey a sense of freshness and energy.
2-Blackberry Cotton Candy
Color Palette: Infuse deep purples and soft pinks reminiscent of ripe blackberries and the whimsical nature of cotton candy.
Visual Elements: Integrate blackberry vines weaving through a carnival-like atmosphere with cotton candy color, capturing a sense of fun and excitement.
Typography: Employ a mix of bold and whimsical fonts to evoke a sweet and lively experience.
3-Pineapple Mango Blast
Color Palette: Blend vibrant oranges and sunny yellows, reflecting the tropical essence of pineapple and the sweetness of mango.
Visual Elements: Showcase luscious pineapple and mango illustrations bursting with flavor, surrounded by energetic bursts or waves symbolizing the drink's explosive energy.
Packaging Specifications:
Maintain consistency with Bang Energy's recognizable can design, utilizing its distinctive shape, typography, and logo placement.
Ensure the label prominently displays the flavor name, emphasizing the fruit combination and the high-protein infusion.
Incorporate a visual representation of the protein content or its benefits to attract health-conscious consumers.
Conclusion:
The goal is to create packaging designs that seamlessly blend the established Bang Energy aesthetic with innovative elements that communicate the fusion of high-protein energy with natural juice blends. These designs will capture attention, resonate with the target audience, and solidify Bang Energy's position as a trailblazer in the energy drink market.
The goal is to create packaging designs that seamlessly blend the established Bang Energy aesthetic with innovative elements that communicate the fusion of high-protein energy with natural juice blends. These designs will capture attention, resonate with the target audience, and solidify Bang Energy's position as a trailblazer in the energy drink market.
THANK YOU FOR WATCHING
