In 2023, Chicken Licken EasyBucks meals are going for as little as 30 bucks. It’s unbelievable, but true.
And so, we wanted to highlight this value proposition through a radio campaign that speaks to 3 different products through 3 unbelievable scenarios - each being a dialogue between two friends:
And so, we wanted to highlight this value proposition through a radio campaign that speaks to 3 different products through 3 unbelievable scenarios - each being a dialogue between two friends:
Mistaken Identity
A man is ambushed by a camera crew from the show Uyajola 9/9, reminiscent of Cheaters, hosted by Jub Jub. We playfully twist Jub's popular catchphrase “jub-lama-swidi-korrection-sikisi” to,
"judu-lama-swidi-korrection-sevisi," alluding to the show and his past conviction. Meanwhile, promoting Chicken Licken's affordable EasyBucks meals for just R30.
A man is ambushed by a camera crew from the show Uyajola 9/9, reminiscent of Cheaters, hosted by Jub Jub. We playfully twist Jub's popular catchphrase “jub-lama-swidi-korrection-sikisi” to,
"judu-lama-swidi-korrection-sevisi," alluding to the show and his past conviction. Meanwhile, promoting Chicken Licken's affordable EasyBucks meals for just R30.
Found A Lost Lover
When a man claiming to have found his lost lover, our protagonist indulges him and meets this lost love, only for the dialogue to reveal a R30 meal deal, promoting the unbelievable price
of Chicken Licken's EasyBucks meals.
of Chicken Licken's EasyBucks meals.
Man From The Future
When a man from the future reveals incorrect lotto numbers from a knock-off sangoma, a witty exchange leads to promoting the Easy Bucks Slyder Snack for R30,
showcasing Chicken Licken's affordable and tasty Soul Food.
When a man from the future reveals incorrect lotto numbers from a knock-off sangoma, a witty exchange leads to promoting the Easy Bucks Slyder Snack for R30,
showcasing Chicken Licken's affordable and tasty Soul Food.
Translations in South African languages:
• 1 Campaign Silver Loerie / Radio/ Chicken Licken Easy Bucks
• 1 Campaign Craft Certificate / Pendoring / Radio & Audio Crafts – Performance / Unbelievable Chicken Licken Radio
• 1 Campaign Craft Certificate / Pendoring / Radio & Audio Crafts – Performance / Unbelievable Chicken Licken Radio
• 3rd Place Creative Circle/ Radio & Audio / Mistaken Identity Chicken Licken Easy Bucks
CREDITS:
Agency: Joe Public
Client – CEO: Chantal Sombonos- Van Tonder
Agency AM: Sonwabile Mkize, Kelly Bardon
Agency Producer: Evelyn Bonase
Art Director: Akona Golimpi
MD: Khuthala Gala Holten, Mpume Ngobese
CCO: Pepe Marais, Xolisa Dyeshana
Creative Director: Gareth O’Callaghan
ECD: Assaf Levy
Radio Director: Nomfundo Myeni, Senzo Hlela
Performances: Shampoonizer, Simphiwe Shembe, Khanyisa Bunu
Copywriter: Nomfundo Myeni
Studio: Studi Joe
Strategist: Laurent Marty
Sound Engineer: Sergio Da Cruz
Regional Agency Group: Joe Public United
