We had the privilege of being in charge of the motion graphics design for the presentation video of Baloise's new typography, a prominent Swiss multinational insurance company. This project represented an exciting challenge and a unique opportunity for the studio, allowing them to demonstrate their skill in creating impactful and elegant visual narratives.
Burabo Studio's approach was to capture and express the fusion of Swiss rigor with Latin vivacity, key elements in Baloise's identity. The team achieved this through fluid and aesthetically refined animations, which perfectly complemented the Baloise Create Headline and Baloise Create Text fonts developed by Latinotype.
Through our work at Burabo Studio, we not only highlighted the brand's values of trust, seriousness, and effectiveness but also managed to represent Baloise's rational yet accessible nature. The studio employed motion graphics that reflected the solidity and lightness of the typography, creating a coherent and attractive visual experience that enhanced the brand's identity and personality.
This project was a clear demonstration of Burabo Studio's ability to integrate art, design, and technology, offering a piece of motion graphics that not only served as a marketing tool but also became an artistic expression of the brand.
Client Latinotype / Baloise
Creative direction by Daniel Hernandez & Luciano Vergara
Creative direction by Daniel Hernandez & Luciano Vergara
Type design by Alfonso García & Cesar Araya
Art direction & graphic design by Nicolás Tobar
Motion graphics by Jonathan Bravo T.
Music by Pedro Santa Cruz
Thanks!
