Gabriela Calinog's profile

Public Service Announcement (PSA) Campaign

Public Service Announcement (PSA) Campaign
For this project I needed to create 3 posters to be part of a campaign used in a PSA (Public Service Announcement) in collaboration with The Ad Council. The objective is to raise awareness about teenage vaping.
For poster 1, I wanted to emphasize what vaping can do to a teenager's brain. By showing a small brain, it symbolizes how your brain's function diminishes.
For poster 2, I wanted to demonstrate how sometimes teenagers may feel like vaping is not affecting them but they do not see that their anxiety is the underlying cause.
For poster 3, I wanted to symbolize how your brain becomes dependent on the nicotine that the vape contains. Your brain feels like it cannot function without it once it has been introduced into your body. 
Public Service Announcement (PSA) Campaign
Published:

Public Service Announcement (PSA) Campaign

Published: