PSA Campaign
In this case, we have been tasked with creating an awareness campaign on an issue that will benefit society. Conducting awareness campaigns, such as those undertaken by The Ad Council, is crucial to addressing societal problems and promoting positive change, awareness campaigns play an essential role in promoting social change by educating, influencing attitudes, and motivating positive actions, ultimately contributing to the building of more just, informed, and compassionate communities.
The objective of my campaign is to convey that, irrespective of your family’s composition, every member holds a significant place within it. The family should be a sanctuary and a secure haven, regardless of its unique configuration. My aim is to foster an understanding that goes beyond conventional norms, recognizing the importance of familial bonds in providing solace and support.
Fostering Unity: A series of impactful posters from the 'Every Family Member Matters' social aid campaign, emphasizing the importance of each family member in building a cohesive and supportive community
For this campaign, I selected images that illustrate the importance, uniqueness, and unity that should exist in a family despite differences or its composition. I aim to convey to both young and old that their family loves them and that they are incredibly important. I used vibrant colors and highlighted images representing the diversity found in families
Creation Process: Sketches and Sources of Inspiration
I want to share a bit about my design process, from images in digital sketches to potential designs that improved over time with the help of recommendations from individuals who collaborated with me on this project. Here is a glimpse into my creative process
Final Designs
This heart puzzle represents that just as every piece is crucial for a puzzle to be complete, similarly, each family member is important to complete the family and share its love.
Each leaf on a tree can be very different in many ways; similarly, each family member possesses qualities that make them unique and special.
Like the fingers of a hand, we are different but always connected, even if not always in the same place; we can always be united with our family in our hearts.
I hope you enjoy these designs as much as I enjoyed creating them, and that they can help convey the message that each of us is an important member in our families
