Wind music @ WOMEX
WOMEX (Worldwide Music Expo) was held this year in La Coruña, Spain, bringing together over 2,600 professionals from more than 90 countries. The event featured trade shows, master lectures, film screenings, and concerts, showcasing a diverse range of music from local traditions to contemporary independent styles. Through the promotion of creative musical cultures, WOMEX aims to spread diverse values and foster collaboration between local and global music communities in a way that promotes cross-cultural understanding.
The monsoon from Taiwan
For this edition, Wind Music invited designer Sung, Di-yen to oversee the visual planning of their booth, hoping to present Taiwan's unique musical identity from a design perspective. Attracting audiences with diverse cultural backgrounds at the exhibition has been a significant challenge in past experiences. To address this, the design approach focused on being eye-catching, easily understandable, and minimizing information overload, aiming to capture attention quickly and encourage further exploration of the presented information.
Based on research, we traced the evolution of Taiwanese music. Our unique geographical location attracted a multitude of cultures over time, influencing each era's music styles. Therefore, the concept of "monsoon" was chosen to symbolize cultural exchange, resonating with the brand values of Wind Music.
Identity elements
The main visual emphasizes "style, color, and texture," breaking down the characters for "Taiwan (台灣)" into individual symbols based on radical components (ㄙ, 口, 氵,糸, 言, 弓). The simplified text forms are designed for quick memorization. The colors and textures are sampled from traditional Taiwanese street culture, ranging from the pink plastic bowls used in banquets to the red divination blocks in temples, as well as the blue and white canvas of roadside construction sites and the glowing neon green lights of betel nut stalls. By interpreting these everyday objects through design, the color scheme retains its original high contrast, showcasing the robust and vibrant nature of Taiwanese culture while distinguishing it from other countries.
