UOB:
One Card TVC
With the aggressive launch of Yuu, UOB had been seeing quite a bit of their advertising especially on TV and radio. The Yuu rewards programme is in collaboration with DBS/POSB.
Therefore, UOB needed to increase awareness, acquisition and usage for One Card which also focuses on the same category – grocery shopping. We countered the focus of Yuu on rewards with the One Card CVP of ‘Highest Cashback Card daily spend’.
Therefore, UOB needed to increase awareness, acquisition and usage for One Card which also focuses on the same category – grocery shopping. We countered the focus of Yuu on rewards with the One Card CVP of ‘Highest Cashback Card daily spend’.
I was on this project working on the animation of the One Card TVC. With the use of the campaign elements, I created a short yet dynamic 15 seconds video that could capture the audience's attention at first glance.
