Provence is a historic region in the south of France. Famous for its colourful lavender fields, villages perched on the rocks, crystal clear sea and wilder nature. A fascinating and varied territory deeply linked to its culture and popular traditions.
Designing the image of the promotional campaign for tourism: selling an experience not from a pragmatic point of view but from an emotional perspective. Create a storytelling of images and text to tell the values of the territory, give a reason to choose that destination.
Sensations and slow tourism: The inebriating scent of lavender, the vibrant purple shades, the sweet rustle of flowers in the breeze. Visiting Provence allows you to engage your senses, embrace the present moment and embark on a slow tourism journey that promotes well-being and connection with nature.
For this reason, I have chosen to represent 3 different types of typical Provence’s flowers.They symbolise the 5 senses with soft colors, delicate style with modern features, accompanied by contemporary typography. The copy integrates the key values of the place and entices the reader by making him the protagonist.
University project for educational purposes only.
© Lucrezia Maccioni
