2023 Taiwan Cultural Collaboration Medal Ceremony

2023 Taiwan Cultural

Collaboration Medal Ceremony

文協獎章頒獎典禮

適逢臺灣文化協會成立第 101 年，承繼百年來的文協精神，Group.G 為文化部協辦 2023 文協獎章頒獎典禮，使人們能夠看見這群在背後打光的文化協力者，感謝 15 名長年致力於推動臺灣文化，為藝術發展默默付出的文化守護者，向其致上最崇高的敬意。

In its 101st year since its establishment, the Taiwanese Cultural Association continues the spirit cultivated over a century. Group.G is collaborating with the Ministry of Culture to co-host the 2023 Taiwan Cultural Collaboration Medal Ceremony. This event aims to bring recognition to the cultural collaborators working behind the scenes, expressing gratitude to 15 individuals who have devoted many years to promoting Taiwanese culture. These cultural guardians have silently contributed to the development of the arts, and we extend our utmost respect to them.

“ 台灣文化的啟蒙就此展開，

文化的進步也隨著時間推移繼續地翻動。 ”

The movers and shakers of Taiwanese culture set the enlightenment journey,

and the progress of culture keeps flipping to evolve with time.

Group.G 提出「如炬綻放」的概念，展現默默在推動文化的協力者們，如何在推動文化的路上付出，得以讓百年的台灣文化如同火炬般綻放。

Group.G proposes the concept of "Radiant as a Torch," highlighting how the silent collaborators in promoting culture contribute to advancing culture. This effort allows the century-old Taiwanese culture to shine like a torch on the path of cultural promotion.

Key Visual Design

透過「翻動」與「綻放」的視覺意象，我們展現出台灣百年文化的革新，是由那群長年累積、堅守保存文化的守護者們，一生致力於推動文化，使台灣百年文化薪火不滅。

因此在視覺上，運用若隱若現的線條帶出波紋不斷翻動書頁的意象，代表文化推手翻動著象徵百年文化的書頁，隨著時間的流動聚合、展開形成光束，呈現出如炬綻放的概念。

Through the actions of “flipping" and "blossoming," we aim to illustrate the innovation in Taiwan's century-old culture. It is the result of the dedication of those guardians who, over the years, have accumulated experience and steadfastly preserved culture. Throughout their lives, they have been committed to promoting culture, ensuring that the flame of Taiwan's century-old culture is never extinguished.

Animation Story

在文化傳承的路上，大家齊力向前，每一人皆是文化的推手，由文協會號召使力量聚集，將文化薪火熠熠生輝，向大眾傳遞出”文化的進步也隨著時間推移繼續地翻動”。

On the path of cultural heritage, everyone is moving forward together, each person serving as a promoter of culture. With the rallying call of the Taiwanese Cultural Association, efforts are combined to make the cultural heritage shine brightly. The message conveyed to the public is that "cultural progress keeps flipping to evolve with time”

“ 在文化傳承的路上，

每一人皆是文化的推手。 ”

On the path of cultural heritage,

everyone serves as a promoter of culture.

在動畫上我們強調了不斷「翻動」的意像，將時間的流動與文化的堆疊，透由「翻動」的動作，呈現出文化是那群默默在推動文化進步的協力者們「齊力向前」，是他們一直不斷地將文化累積，一同推向至今，才得以將百年文化展現至眾人面前「如炬綻放」。

In the animation, we emphasize the imagery of “ flipping," symbolizing the flow of time and the accumulation of culture. Through the action of " flipping," we present the idea that culture is propelled forward by a group of silent contributors who work together to advance cultural progress. It is their continuous effort to accumulate culture that has pushed it to the present day, allowing the shine of a century-old culture to be displayed before everyone "like a torch.”