Fevicol Social Distancing
Insight: COVID-19 cases began rising again in India in March 2021 and people were not following the social distancing norms.
Idea: Fevicol Pidilite decided to remind everyone about the importance of Social Distancing, and well, what better way to do it than by giving everyone the Mazboot Jod Ka Mazboot reminder through a social experiment.
Awards won:
2 Zee Kyoorius 2021 Blue Elephants
Foxglove Awards 2021 - 1 Gold, 1 Silver, 1 Bronze
Campaign India Digital Crest Awards 2021 - 2 Gold, 1 Bronze
ET Shark Awards
Mommy's
Sammy's
Trendies
Special Mention - Cannes Lions
Cannes Lions Case study link: (click here)
Case Study - Fevicol Social Distancing
