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Kì Công - Vietnamme

Tai Tran
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art direction campaign culture Event brand identity Creative Direction traditional artwork concept art Experience
"Vietnamme" is a non-profit organization to creates values ​​from culture - art - and community from a new, multi-dimensional, and more diverse perspective. With the mission of creating a bridge between art and popular culture, thereby creating practical changes for Vietnam.With core values ​​revolving around Art, Culture, and community

The "Kì Công" Project is a series of creative hands-on workshops on multi-experience and in-depth Vietnamese Crafts for young people.
To shorten the gap between young people and Vietnamese Crafts, provide knowledge and creative practices related to Vietnamese Crafts. The "Kì Công" project focuses on a variety of interesting and profound experiences for attendees who are young people in Ho Chi Minh City from 16-35 years old wanting to experience activities and events related to culture, art, and creativity.
Unlike other one-way interactive workshops, the Workshop Series "Kì Công" focuses on providing multi-sensory experiences for attendees, from sight, hearing, taste, and smell to touch.

art direction campaign culture Event brand identity Creative Direction traditional artwork concept art Experience
art direction campaign culture Event brand identity Creative Direction traditional artwork concept art Experience
Big idea: Flowers in the city (Hoa trong phố)

In Vietnamese culture, “nature”, and “rural” are words that usually go with "flower", while “city” definitely stitches with “modernism”, and “technology”. The clear contrast of "flowers in the city" shows an interesting relationship, which can also be seen in “Handicraft in the contemporary context." These flowers have been silently taken care of by the passionate hand of a Vietnamese craftsman.
By infusing different handicrafts that Vietnamme selected for this project into the key visual, our audience is being introduced to a familiar yet strange representation of the things they once assumed were “old-fashioned”
art direction campaign culture Event brand identity Creative Direction traditional artwork concept art Experience
art direction campaign culture Event brand identity Creative Direction traditional artwork concept art Experience
art direction campaign culture Event brand identity Creative Direction traditional artwork concept art Experience
art direction campaign culture Event brand identity Creative Direction traditional artwork concept art Experience
art direction campaign culture Event brand identity Creative Direction traditional artwork concept art Experience
art direction campaign culture Event brand identity Creative Direction traditional artwork concept art Experience

Tò He (Con Giống Bột)

Tò he (toy figurine) or con giống bột is a traditional toy for children in Vietnam that is made from glutinous rice powder in the form of edible figurines such as animals, flowers, or characters in folk stories.

Tranh Đông Hồ

Tranh Đông Hồ (Đông Hồ painting) is considered a fine reflection of traditional aesthetic values, social philosophies, and humanitarian desires. The traditional themes of Đông Hồ painting are good luck signs, historical figures, folk allegories, popular stories, and social commentaries. 
The last stage of making a Đông Hồ painting is printing. One artwork requires several woodblocks which are carved for each of the colors later be used in the painting and then will be pressed on a sheet of paper like a stamp. The process is separately repeated with different colors in a specific order until the craftsman is satisfied with the painting.

Bánh Đậu Xanh Trái Cây

Bánh Đậu Xanh Trái Cây (fruit green bean cake), also known as fruit cake, is a cake that has appeared for a long time in Vietnamese cuisine since the 16th century. They often appear during Tet and holidays in the family. 
From raw green beans, it is possible to create unique fruit shapes such as mango, mangosteen, eggplant, pear... With eye-catching colors and a sweet mung bean taste, fruit cake has become a delicacy.

Mặt Nạ Giấy Bồi (Planning)

Mặt nạ giấy bồi (papier-mâché mask) seems to be just an entertainment item in the festival for children. However, the images on the mask reflect clear cultural messages.

Diều (planning)

Diều (kite) is a precious childhood memory of many Vietnamese children. Whenever there are colorful kites in the sky, we are reminded of our childhood days.


art direction campaign culture Event brand identity Creative Direction traditional artwork concept art Experience
art direction campaign culture Event brand identity Creative Direction traditional artwork concept art Experience
art direction campaign culture Event brand identity Creative Direction traditional artwork concept art Experience
 
Thanks for watching
 
CREDIT
 Đối ngoại: Thiên Nhi, Dương Thương, Khoachim, Lam Lam, Quibu
 Quản lý dự án: Sam, Kiera, Khoachim
 Sự kiện: Quýt, Mei, Hưng Thịnh, Hải Đăng, Luna, Phú Lê, Nguyên Mơ
 Chương trình: Khoachim
 Nhân sự và tài chính: Ánh Xuân, Mai Trân
 Hoạch định chiến lược: Mei, Tài (Bụt)
 Nghiên cứu: Thùy Trang, Thái Học
 Hình ảnh: Hà Lam Phong, Nibe, Nguyễn Đăng Quang, Nguyên
 Nội dung: Bảo Châu, Thục Vy, Minh Chou, Thùy Trang
 Biên tập: Bẩu, Khoachim
 Âm nhạc: Khánh Tường, Maed, Linh Trung, Moe, Éric Digaud
 Video: Hồ Phương, Lâm Tấn Phát, Moe, Nhật Giang
 Hỗ trợ: Gia Huy, Ân Dip, Bảo Trung, Kim Xuyến, Lục Nguyên, Minh Tâm.
 
Kì Công - Vietnamme
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