A good production agency is attentive to a business' location just as much as what the company offers to it's market and client base.
When working with Maya Tree Service & More, we took into account where this landscaping company was built, Austin Texas. We started with designing an entire logo as their previous one was just google clip art. The owner of Maya wanted to keep the theme of the Mayan stone tablet for the logo so we created the an original design with the Mayan doing stonework, a service that Maya offers within their company. We kept the liveliness of Austin with the color choices and used different versions of sky blue at the owners request.
When you're able to link a company's location to the reason the design looks creative and fun, you get an extra layer of connection with the people live in that same area, the same people the brand interacts with.
