To support Procida as Italian Capital of Culture 2022, as the main sponsor. A major opportunity to highlight the link between the brand and its roots, through a cultural showcase in dialog with the island – a sponsorship that comes from the heart, rather than from the data.
MAKING OF LUMINARIA
Dedicated to Procida, the legendary nurse of Aeneas who gives the island its name, the Luminaria is a traditional medium that design makes contemporary.
The signs of Magna Graecia vase painting are interpreted with a modern spirit, geometric patterns and electric colors. Handmade by the light artist Domenico Pellegrino based on a design by the illustrator Claudia Bartoli, the Luminaria inspires a visual identity as rich and vibrant as the sea of Procida.
We literally highlighted the link between Voiello and Procida, the 2022 Italian Capital of Culture, creating an artistic installation that inspired the creation of the visual identity. Radiant like a Neapolitan illumination, evocative like the legend of Aeneas’ nurse who inspired it.
CREDITS
Agency: Marimo
Art Director: Andrea Magno
Copywriter: Teresa De Bello
Creative Director: Mariano Lombardi & Anna Di Cintio
Creative Video Director | Motion Designer: Emanuele Sabetta
Illustratrice: Claudia Bartoli
Artista Opera Luminosa: Domenico Pellegrino
Chief Creative Officer: Paola Manfroni
General Manager: Giovanna Ridenti
Videomaker "Making of": Claudio Giordano
Produzione Video Inaugurazione: Wale Studio
Fotografa Inaugurazione: Giovanna Di Lisciandro
Account Director: Arianna Menghi
Account Team: Vanessa Carrieri, Alessandro Mettimano
Digital Strategist: Domenico D'Elia
Social Media Manager: Stefano Bizzarri
Client: Voiello - Barilla
