MZYME is a developing web3 LBS service by Playa Lab with a flexible gamification module. Business or creators can publish their NFTs with simple steps and minimal gas fee and distribute them by events and missions to reach many customers.
As the motto “We Move People” signifies, the goal of MZYME is to redefine people’s perspective on NFTs by combining them with various aspects of daily life, such as cuisine, clothing, housing and transportation to give people an enjoyable new experience of “treasure-hunting”.
As the lead UI/UX designer of Playa Lab, Walter mainly developed the User Interface and User Experience of MZYME app and web panel. He also designed MZYME’s website and Landing Page, along with marketing graphics such as DMs, presentation templates and business cards.
Challenge
Target: Mid- and Small-sized businesses and customers with little to no knowledge of growing web3 and NFT markets but see its potential and interested to try it.
1. Problem
More businesses are interested in applying Web3 and NFT to marketing, but the barriers (technology and gas fees) are usually high for mid- and small-sized companies.
2. First Goal
Develop a light-weight platform on which everybody can create and publish their NFT easily with low cost.
3. Development
Build a mission module to make the process to obtain the NFT more motivating, like treasure-hunting.
4. Defined Solution
Design a LBS app which users are able to search the activities nearby them to get the NFT!
