Creation of a new visual identity that preserves the iconicity of the brand and enables its successful evolution on range packs, instore materials and, last but not least, on digital media.
AWARDS: We’ve got two shiny metals at ADCI 2023
Credits:
Agency: Marimo
Brand Identity: Pietro Bindi, Chiara Leone
Copywriter: Vera Daidone, Teresa De Bello
Character Development: Pietro Bindi
Character Development Support: Lorenzo Morelli
Creative Video Director: Emanuele Sabetta
Photography: Enrico Caputo (Food Pirate Studios)
Production: Marzia Papiri
Account: Dadà Isola, Alessandra Avico, Lucia Spini
Creative Director: Anna Di Cintio, Mariano Lombardi
Chief Creative Officer: Paola Manfroni
General Manager: Giovanna Ridenti
