Bring to pack the new Good vibes positioning. Pavesini is not a brand, it’s an Italian unicum, a bakery masterpiece: it doesn’t deserve a restyling, but a way back to its iconic status.
AWARDS: We’ve got a shiny metals at ADCI 2023 in Bronze in Packaging
Credits:
Agency: Marimo
Logo and Packaging Design: Alice Duranti
Art Director: Oriana Di Stefano, Lorenzo De Angelis
Photography: Enrico Caputo (Food Pirate Studios)
Creative Video Director: Emanuele Sabetta
Production: Marzia Papiri
Account Team: Dadà Isola, Alessandra Avico, Luigi D’Anna, Lucia Spini
Creative Director: Anna Di Cintio, Mariano Lombardi
Chief Creative Officer: Paola Manfroni
General Manager: Giovanna Ridenti
*Proprietà di Barilla. Vietata la riproduzione, anche parziale.
