Maka Macadamia Butter
Brand Identity & Packaging Design
by Transatlantika
Maka is offering the most delicious macadamia nut butter with all natural ingredients.
Made in Hawaii it includes all kinds of island vibes and of course a big portion of sunshine.
Transatlantika created a characteristically colorful brand identity including naming, logo and packaging designs.
The logo design first and foremost expresses the creamy consistency of the macadamia nut butters. Unique and bold, it works as a strong brand defining element.
A bespoke tropical collage pattern serves as a lively backdrop.
Each Maka flavor is expressed with a different color combination referencing the respective ingredients.
The packaging label layout is straight-forward and easily legible on the front.
The list of ingredients and detailed information around the side have more of a self-made notion and highlight the tropical background of the nut butters.
Earthy tones form the Maka rainbow of a color palette.
The label for Maka’s “blue spirulina” flavor is matching Hawaii’s beautiful skies.
“Transatlantika has been so professional and friendly when designing the labels and logo for Maka butter. The new look has given us a great curb appeal for our products.”
– Stuart Meece, Maka Founder
See more design work by Transatlantika:
