Campaign India, along with Dignity Foundation, announced a nationwide contest - Campaign For Dignity, to create print work that breaks the apathy of citizens towards problems faced by the aged. 

The contest was judged by an eminent panel of advertising veterans like Josy Paul, Abhijit Avasthi, Ameer Jaleel, Ashish Chakravarthy and Raj Kamble. It was also published in a limited edition book of Top 50 print campaigns.

'Alzheimers' was awarded ‘SILVER’ in the best campaign category. Later, it also won at Rajasthan Patrika's - Concerned Communicator Award 2015.