The Sustainability Report is an increasingly important medium of corporate communication. Here it is in conflict between rational information brokering and credible image transfer. While there are plenty of guidelines regarding the content such as the GRI, there are none that deal with the communicative quality of a Sustainability Report.

 

The compendium shows which design means can be applied to make a Sustainability Report more functional, credible and appealing. Besides the scientific basis designers and companies need to know – from print to online; from materiality to stakeholder dialogue; from readability to distinctiveness – it contains current best-practices and interviews with experts from small and large companies as well as design agencies and CSR consulting firms.