Amynd is a healthy ginger beer fruit flavored beverage designed to target the 6 major organs in your body and nourish them with fruits and natural organic ginger beer. The core issue I wanted to solve was to create a healthy drink that is clear in what it's supposed to do while also looking aesthetically pleasing to the eye without being overcrowded with too much detail. I solved this problem by using a minimalistic design approach with a variety of colors. I made the organ on each design the focus of attention with the fruits surrounding the organ. I also took advantage of the ginger beer abstract of my drink and I emphasized that with the use of bubbles. I did not want the average 8 oz can because there are many drinks in that size already. I also thought the 12 oz can looked more sophisticated and so that is why I went with it. Most healthy drinks do not use cans instead the brands use bottles, and I wanted my drink to be different, but I also felt the quality of the actual drink realistically would work better in a can since it is a carbonated beverage. For the typography I decided to go with Etna a playful yet modern looking serif font and Helvetica a widely used sans serif font.
