Micro trend study for styleguide development
Fantastic Tropicalism is a vibrant and enchanting illustration style that captures the essence of the colorful and traditional culture of the northeastern region of Brazil. This artistic movement is a celebration of the rich diversity and unique identity of the region, known for its lively music, captivating folklore, and lush landscapes.

In Fantastic Tropicalism, artists skillfully blend bold colors and intricate details to bring to life a world that is both fantastical and rooted in the cultural tapestry of the northeast. The illustrations often feature iconic elements such as the exuberant costumes of traditional festivals, the rhythmic movements of Brazilian dance forms like Forró and Frevo, and the mythical creatures from local folklore.

One of the defining characteristics of this style is its ability to transport viewers to a dreamlike realm where reality intertwines with imagination. Exaggerated proportions, whimsical characters, and surreal landscapes create a visual feast that reflects the vibrant spirit of the northeastern Brazilian culture.

The use of tropical motifs, such as palm trees, exotic fruits, and vibrant wildlife, further enhances the tropical essence of the artwork. The combination of these elements results in a lively and energetic visual language that resonates with the warmth and passion of the region.

Fantastic Tropicalism not only serves as a form of artistic expression but also as a powerful tool for preserving and promoting the cultural heritage of the northeastern part of Brazil. Through its joyful and dynamic illustrations, this style invites viewers to explore and appreciate the beauty of a region where tradition and modernity coexist in a harmonious dance of colors and shapes. It is a testament to the enduring spirit of the people and the enchanting allure of the Brazilian northeast.
References from the Brazilian brand FARM and its colorful patterns.
Artists such as William Santiago and João Incerti were also fundamental to this analysis. 
Cordel illustration, deeply rooted in the vibrant tradition of Cordel literature, emerges as a distinctive and culturally rich artistic style, primarily associated with the northeastern region of Brazil. Cordel, which translates to "string" in Portuguese, refers to the strings on which these popular booklets were traditionally hung for sale in markets, creating a visually striking display.

Originating from the necessity of providing an inexpensive means of entertainment and information to the largely illiterate population, Cordel literature consists of folk novels, poems, and songs that narrate tales of love, adventure, and regional folklore. What sets Cordel apart is not only its content but also its unique artistic expression.

Cordel illustrations are typically produced in black and white, utilizing woodcuts to bring the stories to life. These woodcut prints contribute to the distinctive aesthetics of Cordel, characterized by bold lines and stark contrasts. The simplicity of the illustrations adds to the charm, allowing the stories to be accessible to a broad audience.

In contemporary times, the Cordel style has experienced a fascinating evolution. Once confined to the pages of these traditional booklets, Cordel illustration has found new life in the hands of modern geek artists. This resurgence involves the reinterpretation of famous characters from pop culture, transforming them into the visual language of Cordel.
Micro Trends Analysis
Published:

Micro Trends Analysis

Published: