A packaging style guide I created while working at Brand Castle LLC. This was intended to be used for all Festival™ brand products to be on-shelf during Halloween 2012. The packaging aspect of the style-guide would be applied to numerous types of packaging including labels, cartons, blistercards, and hangtags. Many fun assets were created to be used specifically for product such as cupcake liners, cookie cutter colors, treat bags, cupcake picks, and more. Elements of the style guide would also be pulled for seasonal sales and marketing materials.
