2023. The world meets the power of generative A.I.
How will AI reshape the fashion industry?
As a pioneer, Google wanted to prove the positive impact of A.I.
to the fashion leaders of the hottest brands out there.
Where fashion meets technology, a new era unfolds.
Together with digital artist Manas Bathia, we used the power of Google’s A.I. BARD
to turn Vogue’s forecasts on new trends into a universe of brand new worlds.
to turn Vogue’s forecasts on new trends into a universe of brand new worlds.
30 trends selected from Vogue's forecasts on top trends
Millions of queries used to generate the worlds
50,000 interactions with the experience
250+ industry leaders involved
2.8 million fashion enthusiasts reached globally
Millions of queries used to generate the worlds
50,000 interactions with the experience
250+ industry leaders involved
2.8 million fashion enthusiasts reached globally
The result was the creation of 3 galaxies representing the 'New Worlds of Fashion':
XPR35510N - ACT1V15M - PUR15M
CREDITS
Client: Google
Creativity: RASCAL Studio
AI Artist: Manas Bathia
Experience: Crazy Panda
Event & Video Production: Wildframe
Social Amplification: Stardust
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