ASUSA - Online Sports Store | Case Study

THE CONTEXT:

ASUSA Sports brings a new way of designing your kit and upgrade it accordingly. It provides an open environment for the users to choose color and design according to their will. The users can also upload or ask for a new design, color, typograpgy and collar on the product. This will allow them to bring a change in their product. The purpose of this idea was to convert social media users and online contact traffic to a signle platform. My job was to convert traffic ratio to boost income percentage ratio. Before 2020 the ration 4:10 and after the product development the percentage went upto 8:10, 50% hike in the growing percentage.

Problem Statement:

- Conversion Rate
- Online Traffic

Research Process & Challenges

Mainly people don't feel comfortable buying these products online through social media platforms or unprotected websites because there might be some posibillity of getting scammed and get a low class product or average product that is why it was a challenge for me to gather all that traffic in a single box where they can find there desired product easily and efficiently. From choosing designs, color, typograpgy, text, sponsers, downloading to sharing with friends all that is covered for you already.

Solution

Custom Kit-Builder:
- Choose Design for your desired product.
- Choose Color.
- Choose custom name and number.
- Upload Logos for sponsorship.
- Rotate 360 Degree rotation.
- Go to basket & share, get qoute or download your design.

ASUSA NOW
Published:

Owner

ASUSA NOW

Published: