In an exciting transformation, Fischer & Cie., the renowned watch manufacturer, unveils a fresh brand identity—Fischer + Cie.. Embracing the spirit of evolution and innovation, this rebranding initiative aims to breathe new life into the legacy of Fischer & Cie., redefining the world of timekeeping with an exquisite blend of elegance and precision.

At the heart of this transformation lies the redesigned logo, meticulously crafted to embody the essence of Fischer + Cie. The challenge was to create a logo that seamlessly integrates with the watch dials, providing a harmonious and visually appealing experience. As a result, I was entrusted with the task of reimagining the logo for Fischer & Cie. watches. 

The new logo for Fischer + Cie. reflects a refined and contemporary aesthetic, combining timeless design elements with a modern twist. It captures the essence of craftsmanship and attention to detail that has been the hallmark of Fischer und Cie. for generations. The typography showcases a sleek, sophisticated font, emphasizing clarity and legibility—a tribute to the brand's commitment to precision. The main new feature is a + sign that exchange the "old" ampersand and ymbols the way into the feature. Make it less formal and more straightforward, signaling a communication on equal terms. Give it the right, modern twist that guides the brand into an exciting new future.​​​​​​​

A subtle play on geometry and symmetry adds depth and character to the logo. The fusion of elegant curves and precise angles creates a dynamic balance, mirroring the intricate movements within Fischer + Cie. timepieces. The color palette has been carefully chosen to evoke a sense of understated luxury, featuring a refined combination of deep blues and warm metallic accents.

The transformation from Fischer und Cie. to Fischer + Cie signifies a shift towards a more personalized experience for watch enthusiasts. The "+ Cie." component represents the brand's dedication to forging a connection with its wearers—an invitation to embark on a shared journey through time. It symbolizes the fusion of Fischer's heritage with the individuality of each customer, celebrating the unique moments and memories that their timepieces witness.

As Fischer + Cie. rembarks on this new chapter, it embraces a vision of redefined luxury, where tradition meets contemporary sensibilities. The new brand identity encapsulates the brand's commitment to exceptional craftsmanship, meticulous engineering, and a passion for creating timepieces that are not just tools for measuring time, but treasured companions for life's meaningful moments.