Brand: Mastercard
Campaign: Cross-Border promotion campaign
SOW: Key Visuals for 4 collaborations
SOW: Key Visuals for 4 collaborations
Concept: Priceless collaboration.
PROMOTION 1 - THAILAND
MASTERCARD & THAILAND BANYANTREE HOTELS & RESORTS
Insight:
(1) Banyan Tree Hotels & Resorts: is well-known for its unique eco-friendly approach to hospitality, with a focus on sustainability and a luxurious experience
Insight:
(1) Banyan Tree Hotels & Resorts: is well-known for its unique eco-friendly approach to hospitality, with a focus on sustainability and a luxurious experience
(2) The motivation of Vietnamese travelers on visits to Thailand is the magnificent and beautiful landscapes.
Frame 1: Connecting deeply with nature, getting lost in the impressive architecture: priceless
Frame 2: Banyan Tree Hotels and Resorts: Pay for 2, Get 3 nights to stay
Frame 2: Banyan Tree Hotels and Resorts: Pay for 2, Get 3 nights to stay
EBT: Connecting deeply with nature, getting lost in the impressive architecture: priceless
EBT: Banyan Tree Hotels and Resorts: Pay for 2, Get 3 nights to stay
PROMOTION 2 - THAILAND
MASTERCARD & THAILAND ANNATARA HOTELS - RESORTS - SPAS
Insight:
(1) Anantara Hotels, Resorts & Spas is a global luxury hospitality brand that provides an unparalleled experience of indigenous cultures, stunning destinations.
(2) The motivation of Vietnamese travelers on visits to Thailand is the magnificent and beautiful landscapes.
Insight:
(1) Anantara Hotels, Resorts & Spas is a global luxury hospitality brand that provides an unparalleled experience of indigenous cultures, stunning destinations.
(2) The motivation of Vietnamese travelers on visits to Thailand is the magnificent and beautiful landscapes.
Frame 1: Pampering your soul with magnificent but warm, peaceful scenery: priceless
Frame 2: Anantara Hotels, Resorts & SPAs: Getting 1 additional free night so you can have more experience
EBT: Pampering your soul with magnificent but warm, peaceful scenery: priceless
EBT: Anantara Hotels, Resorts & SPAs: Getting 1 additional free night so you can have more experience
PROMOTION 3 - JAPAN
MASTERCARD & THE HIRAMATSU HOTELS & RESORTS
Insight:
(1) The Hiramatsu Hotels & Resorts is a hotel chain built with European style Ryokan, offering accommodation with fitness centre, free private parking, a garden and a restaurant.
(2) Japan's peaceful culture has made it a popular destination for Vietnamese tourists.
(1) The Hiramatsu Hotels & Resorts is a hotel chain built with European style Ryokan, offering accommodation with fitness centre, free private parking, a garden and a restaurant.
(2) Japan's peaceful culture has made it a popular destination for Vietnamese tourists.
Frame 1: Immersing yourself in the breath of the ocean and warmth of sunlight every morning: priceless
Frame 2: The Hiramatsu Hotels & Resorts: Getting 10% off total bill, Travelling more comfortably
PROMOTION 4 - HONG KONG
MASTERCARD & LUBUDS FOOD & BEVERAGE GROUP
Insight:
(1) LUBUDS GROUP has managed to drive sustained growth in multiple business sectors through providing consistently high-quality food and services.
(2) Discovering Hong Kong cuisine is one of the best motivation of Vietnamese trevelers
(1) LUBUDS GROUP has managed to drive sustained growth in multiple business sectors through providing consistently high-quality food and services.
(2) Discovering Hong Kong cuisine is one of the best motivation of Vietnamese trevelers
Frame 1: Pampering yourself with the most common traditional cuisine in Hong Kong: priceless
Frame 2: LUBUDS food & beverage group: 30% privilege discount on all drinks
Client: Mastercard
Agency: Happiness Saigon
Copywriter: Nguyên Ngộ Ngộ, Mi Nguyễn
Art: Meo, Anh Thư, Liễu Quỳnh
Art: Meo, Anh Thư, Liễu Quỳnh
