The brand name "AYU" was chosen for our Ayurvedic toiletry products due to its simplicity, immediate association with Ayurveda, cultural significance representing the concept of life and durability, universal appeal, modern touch, and trademark availability, making it a memorable and suitable choice for our line of products.
LOGO CONCEPT
The brand name "AYU" was chosen for our Ayurvedic toiletry products due to its simplicity, immediate association with Ayurveda, cultural significance representing the concept of life and durability, universal appeal, modern touch, and trademark availability, making it a memorable and suitable choice for our line of products.
LOGO USE FOR GRAPHIC FORMAT
BRAND COLOUR
For Ayu brand's color palette, the light green (#a1cc3a) reflects the brand's commitment to natural ingredients, evoking a sense of balance and freshness inspired by Ayurveda's connection to nature. Complemented by charcoal gray (#2f302f) for sophistication and stability, and light gray (#e2e2e2) for a clean and calming backdrop, the palette embodies holistic well-being, transparency, and the grounding principles central to Ayurvedic practices.
TYPOGRAPHY
For the typography palette of Ayu brand, Avenir serves as the primary sans-serif font, embodying a clean and modern aesthetic that aligns with Ayurveda's principles of simplicity and cleanliness. Its legibility ensures clear communication of product information. Complementing this, Fontspring, a serif font, adds a touch of heritage and elegance, resonating with Ayurveda's ancient roots, while also establishing a visual hierarchy for prominent brand elements, reflecting a balanced and harmonious design.
