Owen Weber Live, The Concepting Phase
Unique iconography, a playful palette, and a brand-new take on a comedy website.
Unique iconography, a playful palette, and a brand-new take on a comedy website.
The final homepage landing design immediately immerses the user in a unique, colorful world.
Iconography:
An early draft of the initial icon set.
Typography:
Font-replacement was going to be necessary for the design from the very beginning. I knew I needed something bold, with a large family and that would read well even for copy text. I planned that I would use two fonts, one for stylized header elements and another more simple font for the main body copy. I quickly settled on Yanone Kaffeesatz, a free, open-source font that looks great in uppercase and has great subtle curves and flourishes across major characters (for the headers) and paired it with the clean and neutral Helvetica for the main copy.
Font-replacement was going to be necessary for the design from the very beginning. I knew I needed something bold, with a large family and that would read well even for copy text. I planned that I would use two fonts, one for stylized header elements and another more simple font for the main body copy. I quickly settled on Yanone Kaffeesatz, a free, open-source font that looks great in uppercase and has great subtle curves and flourishes across major characters (for the headers) and paired it with the clean and neutral Helvetica for the main copy.
I had a lot of the main design and navigation already in mind, but the site would only work with consistent use of iconography and complimenting typography.
Palette:
The site colors needed to be bright and playful but also not be so disconnected they seemed used excessively throughout the site. I knew I had a rainbow "ribbon" I wanted to use as the backbone of the section containers so I started working with the colors of each stripe in the ribbon to assign them to both an icon and section. Erring on the side of caution, I realized the original palette had grown too dark. I then brightened up the colors, switched their order in the ribbon and settled on a playful and fun palette reminiscent of childhood toys.
The site colors needed to be bright and playful but also not be so disconnected they seemed used excessively throughout the site. I knew I had a rainbow "ribbon" I wanted to use as the backbone of the section containers so I started working with the colors of each stripe in the ribbon to assign them to both an icon and section. Erring on the side of caution, I realized the original palette had grown too dark. I then brightened up the colors, switched their order in the ribbon and settled on a playful and fun palette reminiscent of childhood toys.
A logo began to emerge and the "grounded" presence of the homepage began to take shape. The rest of the design evolved from this draft.
