This marketing campaign was created as a concept and strategy get consumers to try a free trial of Audible. I had to persuade “leisure upgraders” in the U.S. and elsewhere that they are right for Audible's services, drive them to sign up for the 30-day free trial, make the company relevant to their lifestyles.
PROCESS
In order to meet these objectives, I researched Audible’s strengths and weaknesses against competitors, made a plan for where the promotional material should focus, and created process work and sketches. With these notes, I was able to create the “what will you download next?” campaign and a wide variety of touchpoints that show different genres and what consumer benefits are included with Audible registration. These ideas were what helped me conceptualize the final branding at the bottom and figure out the appearance of the solutions I had in mind.
SOLUTIONS & RESULTS
In order to meet these objectives, I researched Audible’s strengths and weaknesses against competitors, made a plan for where the promotional material should focus, and created process work and sketches. With these notes, I was able to create the “what will you download next?” campaign and a wide variety of touchpoints that show different genres and what consumer benefits are included with Audible registration. These ideas were what helped me conceptualize the final branding at the bottom and figure out the appearance of the solutions I had in mind.
