Synthesizing the best of behavioral science, user experience design, & instructional strategy, mPulse Mobile uses behavior change techniques to engage diverse health populations, change behavior, & meet health & business outcomes.
Behavioral scientists have identified more than 160 cognitive biases & behavior change techniques. These selected & emphasized 12 techniques on the behavior change wheel are especially relevant in a healthcare context. Understanding how these biases influence health behaviors enables mPulse Mobile to improve population health & drive positive behavior change.
Engage Deck - Behavior Change Techniques
The Engage Deck comprises a collection of cards that showcase 12 behavior change techniques routinely integrated into mPulse Mobile's solution designs. A behavior change technique (BCT) is a strategic approach employed to facilitate individuals in altering their behavior, thereby fostering improved health outcomes.
These cards serve multiple purposes, being utilized in training sessions, conferences, trade shows, and various industry events. The front of each card presents the term along with its corresponding definition, while the reverse side delineates how mPulse effectively employs the specified technique. Additionally, examples of other non-industry companies leveraging the same technique are highlighted on the back of the cards.
