Design Line
Corporate Identity
This is a Corporate Identity rebranding project for the paper merchant company, Design Line. We have to do a rebranding project for Design Line. We also have to do a campaign to promote their new identity .
The 1st target audience of Design Line is designers so I try to relate the brand to designers. According to the analysis I done, I found that paper is a very important role for designers from the sketches until the final design output. So I came out with a strategy statement with SMP ‘Reinforce Design’ which suggests that Design Line gives the foundation support for designers to reach superior quality works.
The logo is formed by ‘D’, ‘L’, and a line that shows the support for its whole form. The posters and paper swatches also show how paper supports design using the graphic mnemonic from the logo. It is used like a base, to fortify, prop up, and emphasise. The layout of the posters are arranged in a square and stable structure to support the idea.
Campaign Poster
Campaign poster
Campaign poster
Campaign poster
Campaign poster
Campaign poster
Campaign poster
Paper Swatches
Website
