The goal of this project was to redesign a company’s current branding then create an annual report. I chose Petco because I was inspired by the idea of hand drawing visuals of animals you’d see in Petco’s stores as a design motif. I incorporated Petco’s existing brand colors for recognizeablilty and aimed to infuse a sense of childlike fun into the design, similar to how I feel when visiting Petco, while maintaining professionalism with clean typography and a limited color palette. This redesign aimed to reflect Petco’s mission of enhancing the lives of pets and pet parents while departing from a somewhat corporate branding style.