Self initiated
For Desktops only!
The very identity of Double Double Studio is embodied by this interactive logo. The two Ds in our company’s name was crucial to this design, with one superimposed on the other. Motion is suggested by the layer of geometric shapes as well as shading inside and outside the letter. Interactivity can be found in the swarm of 2D triangles, constantly following the cursor, shifting back and forth between white and red. The colours in this logo were also the result of a conscious decision – in order to establish a unique presence on the internet, where social media is commonly associated with shades of blue, we have gone in a radically different direction.
The very identity of Double Double Studio is embodied by this interactive logo. The two Ds in our company’s name was crucial to this design, with one superimposed on the other. Motion is suggested by the layer of geometric shapes as well as shading inside and outside the letter. Interactivity can be found in the swarm of 2D triangles, constantly following the cursor, shifting back and forth between white and red. The colours in this logo were also the result of a conscious decision – in order to establish a unique presence on the internet, where social media is commonly associated with shades of blue, we have gone in a radically different direction.
To view the ident in motion follow this URL http://doubledoublestudio.co.uk/portfolio/interactive-identity/
