Project Objectives
Create a recognizable and loyal coffee brand for a target audience between the ages
Create a recognizable and loyal coffee brand for a target audience between the ages
of 28 and 38.
To capture coffee market share in medium and large cities, to become one of the preferred choices for consumers.
Develop a unique and attractive visual brand identity that reflects the brand's mission
To capture coffee market share in medium and large cities, to become one of the preferred choices for consumers.
Develop a unique and attractive visual brand identity that reflects the brand's mission
and philosophy.
Create a product line that takes into account the diverse taste preferences of the target audience.
Create a product line that takes into account the diverse taste preferences of the target audience.
