The Eliot started with a feeling many runners share - the delight in finding a natural surface while out for a run. Who hasn’t run the tightrope of a six-inch “trail” beside a wide asphalt bike path? Logging thousands of miles across New England, we found those moments on pine needle trails, wood chip paths, and old indoor tracks.  For this project, I was involved in the design, development, and owned the go-to-market strategy.