ABOUT THE PROJECT
Total Flush is a high-performance liquid for cleaning air conditioning and refrigeration systems, developed by Quimital, an Italian-Brazilian company specializing in solutions for HVAC-R and automotive system maintenance.
As the company's first product, after several years in the market as its flagship product with excellent acceptance in the Brazilian market, a redesign was needed to reposition it in light of new commercial and corporate strategies. To achieve this, significant visual changes needed to be implemented in this new packaging, including:
• Repositioning the product by discontinuing its old slogan "Substitute for 141B"
• Adopting a modern and technological visual design while retaining elements from
the old packaging, such as the orange front stripe
• Applying a metallic and reflective finish to facilitate product differentiation among
competitors on the shelves
