Brand Campaign- Unlock Your Words
Concept, Creative Direction, Visual Design, Production

Overview: Listerine is an mouthwash brand, targeting the Millennial and Gen Z demographic. With a focus on convenience, effectiveness, and a vibrant lifestyle, they aims to become the go-to choice.

Campaign Objective: Listerine’s primary goal is to position as the must-have mouthwash. Through campaign, they aim to establish a strong emotional connection with target audience and increase brand awareness.

Tone and Voice: The campaign should exude a youthful and energetic tone, incorporating vibrant visuals, relatable storytelling, and a touch of humor. The messaging should be relatable and straightforward, emphasizing the ease and joy of integrating  listerine into their daily routines.

Target Audience: Age Group- Millennial and Gen Z individuals (age 18-35)

Campaign Elements: Social media engagement through posts Influencer partnerships with popular Millennial and Gen Z personalities, emphasizing the importance of oral health and the role of Listerine in their daily routine. Engaging digital banners and interactive advertisements across various online platforms, emphasizing the convenience. Strategic product placement in popular lifestyle and health-related Brands.

Metrics for Success: Increased brand awareness and engagement on social media platforms. Growth in sales and market share among the Millennial and Gen Z demographic. Positive sentiment and feedback from influencers and brand advocates.