About the business:
Mindways helps athletes overcome mental barriers and embrace the clarity and focus they need to win through science-based mental coaching processes.
Problem:
Establish the visual identity and messaging for a start-up business that helps professional athletes and coaches overcome their mental barriers. Make them feel they can transcend their limitations.
Solution:
We helped Mindways establish a clear brand strategy, a well positioned messaging, and a distinctive brand identity. These elements were integrated throughout social media, and the dedicated website www.mindways.pro
A project by Embrand studio
Credits:
Brand Strategy: Atanas Dzingarov, Alexander Petrov
Creative Direction: Alexander Petrov
Design: Maria Vasileva, Selen Petkova
Motion design: Martin Mihaylov
Web development: Alexander Petrov
