Matsumoto
Brand Identity / Storytelling / Packaging / 2020 / Juarez, Mx
Arriving from Japan to northern Mexico, an extraordinary "itamae" (板前) brought with him the gastronomic secrets of the Matsumoto family. A quiet and mysterious person who preferred not to show his face, he soon became a topic of conversation throughout the city and was known only for his culinary skills.
Matsumoto is a "ghost kitchen" offering authentic Japanese dishes (especially sushi) with a dark and mystical atmosphere. A secret kitchen that operates behind the scenes, which adds a touch of intrigue to the experience.
Who is Matsumoto?
