GUA makes plant-based, gluten-free breakfasts with real ingredients meant to nourish your body. Their mission is to help people discover that tasty can be nutritious and that good food makes us both happy and healthy.

In search of a new package design as tasty as their food, GUA contacted me. Finding the new package was a longer journey, starting from minimal shapes, arriving to a very detailed, colorful and 'living' design. I drew wandering characters exploring, looking around and tasting the ingredients of each different flavour. This bold approach with warm colors, and flexible label system brings fun to what is one of the best meals of the day, the breakfast. 

Design: Mert Beyazsac