Watch the video here

Read the press from the launch here

Read the press here

Read the latest business performance here

 

The challenge: help small business owners who want to improve their business’ productivity by getting them unstuck from continuing to use paper and pen or work with a series of fragmented brands who can only get half the job done. 

 

The insight: Any brand can create a one-stop shop; only Ford has the pedigree and the reputation of helping build America’s roadway system and transform that same system into a business-meets-transportation ecosystem for business owners. 

 

The idea: For Pro: a one-stop shop that will help each and every small business owner not only run a more productive business but also be there at every turn to help them scale their business.