Azucar Morena - Brand Identity
We were recently tasked with creating a brand identity for a Guatemalan based sugar waxing studio. Azucar Morena comes to Guatemala to revolutionize the beauty market by offering a clean and sustainable way to do it. The challenge was to create a clean, simple brand that projected luxury and at the same time a clean, fresh, modern identity that would connect with women of all ages for them to trust the brand.
