Episode one here

The challenge: Ontario horse racing faced over 8 years of consecutive declining attendance and betting as our culture of entertainment has proliferated the Netflixes and TikToks of the world, resulting in zero cultural currency for horse racing. 

 

The insight: People are craving real, unpredictable experiences with their friends, yet anything can—and will—happen in a horse race.

 

The idea: Horse Racing Unfiltered: a 5 episode docuseries that exposes viewers to the jockeys, trainers, and all the players in the sport to show them the unpredictably of horse racing.