TASK:
We were tasked to create a campaign that would keep Chicken Licken's hottest offering, The Rock My Soul meal top of mind for consumers.
INSIGHT:
In the acting trade, having a wide emotional range is a coveted skill. Without range they lack the ability to win performance awards such as the Oscar.
IDEA:
We will propose that the Rock My Soul's flavour and heat can create symptoms that can help widen the emotional range of any person, how they use that power is up to them.
