Logo Design: Scall Brand
Scall Brand is focused on supporting companies with online marketing campaigns as well as using the financial resources employed as efficiently as possible and offering the customer insight into the algorithm behind it. The brand stands for excellence, honesty, loyalty and efficiency and describes itself as an expert in social media marketing and wants to help its clientele achieve returns by all means. Uniting these backgrounds in one logo was the goal of this project.
First and foremost, loyalty and trustworthiness were to be conveyed. Therefore, a mixture of arrows was agreed upon, which together form an "S". An "S" can also be seen in the negative space of the two arrows. The arrows go in both directions and symbolize the exchange between company and customer, as well as the profits, which both sides receive by a common deal. It is conveyed that the customer always gets exactly what he wants to get with his effort. An economic exchange is like an energetic exchange, and arrows are in principle signs of energy in our culture. (See electricity symbol, vector arrows in physics, etc.).
The color scheme makes the brand look powerful and competent as well as sensitive and wise. The colors can be used as gradients as well as color areas. Together with the Google Font Zen Dots, the result is a modern logo with a coherent interplay of image and font, which can be used flexibly and differentiates itself from the competition.
