The plan for a year lies in spring, and the plan for a day lies in morning. "Chun" means "spring", and it is the season when everything is revived and a hundred flowers bloom, representing warmth and growth. In terms of design, break through the inherent traditional pastry packaging, aiming at the light and simple type that young people love, and use the words that contain the meaning of spring, such as the dawn of spring, the blossoming of a hundred flowers, and the spring back to the earth, as the design inspiration for the graphic elements on the packaging , the brand font is refined according to the style of italics, and at the same time boldly use yellow-green, rose red, and bright yellow in the color matching, trying to use color to build a visual effect that returns to nature.
一年之计在于春，一日之计在于晨。“椿”意为“春”，是万物复苏、百花齐放的季节，代表着温暖与生长。 在设计上，突破固有的传统的糕点包装，以年轻人所喜爱的轻便型、简约型为设计目标，将春日曙光、百花齐放、春回大地等蕴含春天寓意的词语作为包装上图形元素的设计灵感，品牌字体根据楷体风格提炼，同时在配色上大胆的使用黄绿色以及玫红色、嫩黄色，尝试利用色彩构建出一种回归自然的视觉效果。
Designer：C.C.
3D Artist：C.C.
Year：2023
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