Health Care Provier | Dayton, Ohio
We were tasked with a full identity refresh for CareSource, a local healthcare provider. Existing elements were fine tuned and rearranged to reinforce the corporation’s values, and to better serve as an identity system rather than a single logo. White Design Studio translated and extended the new look through all of the company’s marketing materials, web design and signage. In addition, we worked with BHDP Architecture to provide the Environmental Branding for their beautiful new 9 story facility located in downtown Dayton.
When White Design Studio set out to design 9 floors of environmental branding for the new CareSource facility, we had two parallel goals. We wanted to make a series of statements that illustrate to the company’s broad audience, its specific value. We also wanted the branding to embody the company’s core values and remind the staff of the importance of their impact on the lives of others. We did this by crafting a system of statements that met both of these goals, and tying those statements to photographic examples of the people they impact. We strengthened some of the company’s equity graphics and used those pieces as a three-dimensional quilt to tie our elements together. We worked closely with BHDP and designed our solutions to strengthen their architectural goals.Geograph manufactured the finished product.
After designing the environmental branding package and producing a revised palette of graphic equity for CareSource, White Design Studio composed the first pieces that act as exemplars for their printed material. We designed their business card, letterhead, envelopes and a brochure to announce their new location, and provided their team with an interactive brand guidelines document to use for future collateral.
CareSource is there for its clients, 24 hours a day, 7 days a week. We designed the look and feel of their new website in concert with their print and environment. Consistency at every touch point is what strengthens a brand’s presence in the minds of consumers. We believe that the website should not only look familiar, but feel familiar. White Design Studio worked with their internal marketing and management teams to develop an information architecture that was approachable, useful and customizable by the user to address needs such as sight deficiencies.
