Teal
Visual Identity
Teal is a brand of tea and aromatic herbs known for their fresh, elegant and premium quality. What sets apart is their unique method of processing and presentation - their products are pressed and/or ground and then molded into a compressed format.
One of Teal's biggest selling points is their commitment to being environmentally friendly. They have done away with the "standard" tea bag, which reduces the amount of waste associated with the product. This makes Teal a standout brand in the market.
About the project
When developing the visual identity of the Teal brand, the main goal was to create a unique signature that accurately reflects its essence. This signature needed to showcase the refined and modern sides of the brand. To achieve this, a color palette of blue, green and gold was chosen. Blue represents calmness and serenity, which are key characteristics of the brand's products. Green symbolizes renewal revitalization, clarity of thought, communication and openness - all align with the brand's purpose and message. Finally, gold represents the quality, exclusivity and premium state of the Teal brand.
The construction of the symbol comes from the intertwining of three concepts: the plant, the cup and the tea itself, in a more abstract sense. The symbol implies the nature, the roots, the origin of tea - the plant; the container in which it's usually enjoyed - the cup; and the steam associated with comfort, coziness, a moment of relaxation and renewak of energy provided by tea.
In this way, a completely organic symbol was developed, with some contrast in the thickness of the strokes giving a sense of movement, fluidity and refinement. The typography of the visual signature was heavily customized to bring out the more serious, elegant and modern side of the brand. It also carries the responsibility of bringing personality and differentiation to the visual identity of the Teal brand.
